CRM stands for Customer Relationship Management.

What is CRM?

In it’s simplest form, CRM is a system or strategy that allows businesses to manage relationships with their customers.

At it’s core, CRM stores details about Leads, Organisations, Contacts and Sales Opportunities associated with them in one central location. Any correspondence is recorded against those records meaning that any employee who has access to the CRM system has the information required to service the customer.

What is Microsoft Dynamics CRM?

Microsoft Dynamics CRM is Microsoft’s Customer Relationship Management solution. Out of the box, the product focuses on Sales, Marketing and Customer Service (Help desk) but as it is highly customisable it can be extended to include other areas of the business.

Microsoft CRM was originally launched in 2003 and was the first application from Microsoft to be built from the ground up on the .NET framework.