Chris and Ken on a Training run on Holme Moss

Over the August Bank holiday weekend, 2 Optimal CRM team members, Chris Oldfield and Ken Bearpark, undertook a gruelling 300 mile charity bike ride around the perimeter of the old West Riding of Yorkshire. They were part of a 29 strong team of cyclists ranging from top club cyclists to near novices, however all put in months of exacting training to accomplish the feat. Optimal’s Chris Oldfield, a veteran of many multiday charity bike rides praised all the support team, which included Optimal CRM’s Lead Consultant Keith Cockerham, for their selfless dedication in giving their time and energy to the cause.

The ‘Geek Squad’ as the Optimal CRM guys have been dubbed, couldn’t resist using their technological know-how before and during the event. They regularly logged their training rides using Strava on iPhones and challenged each other by posting their endeavours in league tables or beating each other’s personal bests on segments of routes they had cycled. Even when the weather was inclement, turbo training sessions took place using Bluetooth LE sensors to record the activities.

While Chris and Ken were having ‘fun’ the serious sum of several thousands of pounds have been raised for the charity.

 

The route undertaken by the riders as logged on Strava

 

Rider group photo at the start at Tapton Hall, Sheffield